National Content Publisher Lands New CEO to Accelerate Full-Service Digital Marketing Strategy

Customers to experience an integrated offering with more value and measurable results

Rockaway, NJ -- April 23, 2018 - Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering and manufacturing companies, today announced the appointment of Chief Executive Officer, Bruce Cummings.  Cummings will continue to transform Advantage to a full-service digital marketing company, with the vision that is already helping customers measure, optimize and succeed.

Cummings joins Advantage from Gila LLC, where he served as CEO, growing the company into a unique brand, while overseeing massive growth and customer acquisition.

Bruce Cummings

“We are excited to bring Bruce on board as we continue our mission to serve partners with the best marketing & data services possible. His energy is contagious as we embark on the next phase of our transition,” said Tim Besecker, Chief Digital Officer, Advantage. “We look forward to becoming a case study in how a traditional media company can leverage the strength in their roots to successfully pivot to a digital marketing platform provider.”

Since joining the company, Cummings has launched a cross-company strategic plan to drive revenue growth, improving audience engagement in all sectors.  The focus expands the Advantage digital footprint that includes a suite of marketing services, and a conference and awards business.

“We have a dynamic team focused on the success of our customers. Every move we make is to bring Advantage to life as a case study example by leveraging the same marketing services we offer the industry,” said Bruce Cummings, CEO, Advantage Business Marketing.

Cummings holds two undergraduate degrees, one in physics from the State University of New York and one in nuclear engineering from the University of Arizona, as well as an MBA in marketing from Syracuse University. He has founded five different companies in his professional career, and has extensive experience in a variety of technology-based and manufacturing-based fields. Between 2011 and 2015, Cummings was nominated three times for Austin Business Journal’s “Best CEO in Central Texas.”


Established in 2006, Advantage Business Marketing helps more than one million innovators at science, design engineering, and manufacturing companies discover and procure new technologies that give them a competitive advantage.  The team provides measurable marketing solutions delivering the news, trends and analysis needed for business success. Advantage leverages proprietary behavioral-data intelligence to strengthen brand awareness, provide thought leadership, drive traffic, and deliver qualified leads for clients and the agencies working with them.

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